BERKLEY

3 Great colors swirled in one jar PowerBait scented Easy to shape and use

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The  Berkley Ripfish 7  is a 2.75-inch, 3/8 oz hybrid fishing lure that fuses the vibration of a lipless crankbait with the erratic action of a g...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

SLOBBER KNOCKER JIG AND 3 TAILS

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smal...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to s...

The Berkley Steelon Nylon Coated Wire is your best bet when you’re tired of losing expensive lures to toothy fish like pike, muskie, or saltwater p...

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord...

the Berkley Swamp Lord Popping Hollow Body Frog  is a popular topwater fishing lure for bass

The  ThinFisher  is a versatile blade bait manufactured by Berkley (formerly under the Johnson brand) designed to mimic a compact shad-shape prof...

Choice of the pros, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock streng...

The Best Trilene XL Ever! Stronger and Smoother than ever, this improved formula has 20% greater knot strength and over 50% greater wet strength. 5...

America's best-selling monofilament is now stronger and smoother than ever! Today's formula has 20% greater knot strength and flexibility.