Freshwater Lures

The Rebel Jumpin’ Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an “old-style” ra...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The Thomas ROUGH RIDER minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration combined with an embossed half-scale patte...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

BLUE FOX LURES Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of a...

SAVAGE GEAR The DS crawler is a straight tail worm designed to be fished in a variety of ways. While its floating salt infused formulation makes it...

The Thomas Buoyant minnow is unsurpassed as one deadly trout and salmon lure!  First issued a U.S. patent in 1946, the Buoyant is an erratic-action...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

ACME For over 69 years Little Cleos have been taking limit catches of gamefish throughout North America. The unique hump-backed shape of Little Cle...

The legendary Arbogast Hula Popper 2 1/4" is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 y...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

ACME TACKLE Experienced ice anglers know that vertical jigging with Acme spoons is one of the most effective ways to target trophy fish under the i...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching pa...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

Enhance any lure with the water-soluble PowerBait Attractant. Bottles are 2oz. Enhances ordinary lures or live bait with PowerBait scent and flavo...

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design catc...

EPPINGER Weight: 1/4 oz. Length: 1 3/4″ x 3/4″The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It ...