Lures

These Resin Jigs are durable and feature a thick durable clear finish around a traditional lead jig. These are best for Albies and Bonita when in s...

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-b...

Fish Snax Lures  5 inch bait effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish.  Comes in five different colors for ...

The EPOXY JIG™ Lure features a vivid scale finish core surrounded by a double thick translucent coat for excellent durability and natural refractio...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the ...

The Thomas ROUGH RIDER minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration combined with an embossed half-scale patte...

The Yo-Zuri Hydro Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each Hydro Squirt, add t...

These life like hybrids dive between 6-24 inches and have a tight wiggle to attract predatory fish. SPECS :SIZES: 6 AND 7 INCHWeight: 1oz AND 1.5oz...

The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body stays parallel for gre...

These MIRACLE  MINNOW   are a realistic vision of our favorite bait.  These can be fished from the back bays to the open ocean for the following fi...

The Thomas COLORADO minnow, a wobbler type spoon, is a baitfish imitator second to none!  Its jewelry quality two-tone coloration and engraved half...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These versatile plugs can be retrieved u...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

FAT COW The Fat Minnow is the ultimate Epoxy Resin Jig. This lure is compact, realistic, and packed with detail. Coated with an extra tough and ref...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand s...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...