Spring Gear-Up

These Resin Jigs are durable and feature a thick durable clear finish around a traditional lead jig. These are best for Albies and Bonita when in s...

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-b...

Fish Snax Lures  5 inch bait effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish.  Comes in five different colors for ...

The EPOXY JIG™ Lure features a vivid scale finish core surrounded by a double thick translucent coat for excellent durability and natural refractio...

The Rebel Jumpin’ Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an “old-style” ra...

4/0: Works with Albie Snax as well as other soft plastic lures 6/0: Works with Albie Snax and da'Squid, as well as other soft plastic lures. 7/0: M...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

The Yo-Zuri Hydro Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each Hydro Squirt, add t...

These life like hybrids dive between 6-24 inches and have a tight wiggle to attract predatory fish. SPECS :SIZES: 6 AND 7 INCHWeight: 1oz AND 1.5oz...

Made from premium medium stiff nylon material. Ideal for windy conditions and positive leader turnover. Built with a pre-tied perfection loop for e...

Hand tied by local fisherman and fly tyer, Joe O'Claire.

The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body stays parallel for gre...

The Thomas ROUGH RIDER minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration combined with an embossed half-scale patte...

These MIRACLE  MINNOW   are a realistic vision of our favorite bait.  These can be fished from the back bays to the open ocean for the following fi...

Fish Snax Lures 1/2 Oz of Epoxy Jig Magic. Designed for finicky fish feeding on small baits, but able to be launched into the FRAY. Get out there a...

FLY CATCHER Flies

The Thomas COLORADO minnow, a wobbler type spoon, is a baitfish imitator second to none!  Its jewelry quality two-tone coloration and engraved half...

Al Gag's latest invention, the Whip-It Fish is not your average soft-plastic swim bait, the dual action head and paddle-tailed style look so amazin...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

The Thomas Buoyant minnow is unsurpassed as one deadly trout and salmon lure!  First issued a U.S. patent in 1946, the Buoyant is an erratic-action...

These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These versatile plugs can be retrieved u...

The Whip-It Eel casts great and has a life-like action in the water.