Spring Gear-Up

These Resin Jigs are durable and feature a thick durable clear finish around a traditional lead jig. These are best for Albies and Bonita when in s...

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-b...

The EPOXY JIG™ Lure features a vivid scale finish core surrounded by a double thick translucent coat for excellent durability and natural refractio...

4/0: Works with Albie Snax as well as other soft plastic lures 6/0: Works with Albie Snax and da'Squid, as well as other soft plastic lures. 7/0: M...

These life like hybrids dive between 6-24 inches and have a tight wiggle to attract predatory fish. SPECS :SIZES: 6 AND 7 INCHWeight: 1oz AND 1.5oz...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

These MIRACLE  MINNOW   are a realistic vision of our favorite bait.  These can be fished from the back bays to the open ocean for the following fi...

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the ...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

Made from premium medium stiff nylon material. Ideal for windy conditions and positive leader turnover. Built with a pre-tied perfection loop for e...

The Thomas ROUGH RIDER minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration combined with an embossed half-scale patte...

The Yo-Zuri Hydro Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each Hydro Squirt, add t...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

Hand tied by local fisherman and fly tyer, Joe O'Claire.

The Thomas COLORADO minnow, a wobbler type spoon, is a baitfish imitator second to none!  Its jewelry quality two-tone coloration and engraved half...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

Saltwater anglers choose the PENN® Fierce® IV spinning reels because they want a platform that gets the job done. The reels boast a full metal body...

Introducing the BG Series Fishing Reel, a game-changer for anglers seeking superior performance and durability. With models ranging from ultralight...

THE STANDARD OF DEPENDABILITY - The perfect balance of strength, sensitivity, suppleness, and abrasion resistance to give anglers the upper hand in...