yo-zuri

NEW FOR 2022 – 3D INSHORE FINGERLING Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Desi...

Yo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper.  An inshore, back bay...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

This new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which m...

6 3/4 Bonita  typically refers to the 6.75-inch (170mm) version of the Yo-Zuri Bonita, a high-speed sinking trolling lure widely used for saltwater...

Length: 5-1/4"Weight: 7/8ozDiving Depth: 10-13ft.Action: Tight Wiggle / Deep Diver The Crystal 3D Minnow Deep Diver Jointed has Yo-zuri's patented ...

Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth’s and speeds. This highly ...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven c...

The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop &am...

A heavy, fast-sinking Squid Jig, Yo-Zuri’s Ultra Metal Squid Jigs can be fished individually or in place of a sinker on a tandem, similar to a “sab...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-7/8 ounces and with its deep body, this lure...

The  Yo-Zuri SuperBraid  is a durable, low-stretch braided fishing line available in various colors and strengths, suitable for both fresh and sa...