berkley

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer with a fluorocarbon infusion. The fluorocarbon infusion “shields” the co-polymer in...

Enhance any lure with the water-soluble PowerBait Attractant.

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines p...

Smells and tastes like your favorite scents Crystalina glitter reflects light and increases visibility

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

The  Berkley Dime 4  is a 2-inch, 2/5-ounce crankbait fishing lure that dives 4-6 feet, known for its balsa-like action with the durability of a ...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

The  Berkley Flicker Shad Jointed  is a specialized version of the standard Flicker Shad, designed with a two-piece articulated body to produce a...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your fav...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next genera...

SKU: 1121693Model Number: GSSE5-SMD The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...