Spring Gear-Up

Troll the hoochies up on the surface with the floating version on the classic weighted hoochie.

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

Inshore. Offshore. The Bomber Saltwater Heavy Duty Long A takes a pounding and keeps on doing the tight, wounded wiggle that made it famous. No kin...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for t...

The  Berkley PowerBait Gilly  is a highly effective soft-body swimbait designed specifically for targeting bass in both fresh and saltwater envir...

The broken back allows the lure to swim like a real fish. Sinking up to 6’ gives a life-like appearance.

These slim jigging machines are designed to accurately imitate sand eels and sand lance, their finish and coloration is unbeatable. Offshore grade ...

Some say, “The brightest fly catches the most fish.”If that holds true, these flies will catch! Custom tied with Mylar and spandex.

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

Tied by local angler and fly tier, Bob Mahoney, these modified wooly buggers will entice even the most discerning trout. The beaver tail adds an ex...

If Mike Desisto of Cotuit Fly Tyers, isn't working then you can likely find him fishing one of the Cape's beaches or at his fly tying bench. He tie...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

5"1.3oz Hogy deep dive swimming plugs are simple in their design and color patterns. Built to the same specs as all of our universal plugs, this de...

The Luhr-Jensen Tony Accetta Pet Spoon with Yellow Feather is a classic, highly effective trolling and casting lure celebrated for its distinct "wo...

The  Savage Gear Twitch Reaper Offshore  is a heavy-duty, sub-surface twitch bait designed specifically for serious saltwater anglers targeting a...

Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smal...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...

Flutter spoons are available in 8" and 9", either Menhaden/chrome, Menhaden /chrome, Herring/chrome, or blue crystal/chrome. Spoons, ball bearing s...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...