Spring Gear-Up

The Luhr-Jensen Tony Accetta Pet Spoon with Yellow Feather is a classic, highly effective trolling and casting lure celebrated for its distinct "wo...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The  Savage Gear Pulse Tail Baitfish RTF (Ready to Fish) Swimbait  is an ultra-realistic, pre-rigged fishing lure designed for catching big fish,...

The  Berkley PowerBait Gilly  is a highly effective soft-body swimbait designed specifically for targeting bass in both fresh and saltwater envir...

Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib des...

This series is for those days that the fish stay really deep and don't want to bite anything on the surface. This lure catches those lazy tunas by ...

Hand tied on Cape Cod! Fly Catcher Flies

The Ultimate jig that started it all this jig can be used for soft plastic and live bait fishing. These Ultimate jigs are made with a black nickel ...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

lead free fresh water lures  

The  Savage Gear Twitch Reaper Offshore  is a heavy-duty, sub-surface twitch bait designed specifically for serious saltwater anglers targeting a...

Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smal...

Tactical Anglers Jr BombPOPPER has undergone extensive testing to ensure maximum durability and functionality. Features include large recessed diam...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

The Streaker is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased w...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

Flutter spoons are available in 8" and 9", either Menhaden/chrome, Menhaden /chrome, Herring/chrome, or blue crystal/chrome. Spoons, ball bearing s...