Spring Gear-Up

The Epoxy Jig is your precision casting tool for pressured, finicky, or micro-feeding fish. It lands soft, hovers long, refracts light naturally, a...

Chrome finished, diamond shape with molded-in fixed hook.

10g (.35 oz)7/8" HookUVGlow

You can now fish near structures such as logs, rocks, and stick-ups like never before, thanks to this snag-less spinnerbait design! Specifically cr...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Striper Gear 3oz 7” Parachute Jigs are used by many commercial fishermen. Use with wireline or lead-core and let out 100 feet depending on the line...

Experienced ice anglers know that vertical jigging with Acme spoons is one of the most effective ways to target trophy fish under the ice. When jig...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

The Speedy Shiner is a highly effective lightweight trolling spoon for all types of game fish, especially trout, landlocked salmon, and kokanee.  I...

the Berkley Swamp Lord Popping Hollow Body Frog  is a popular topwater fishing lure for bass

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Introducing the Blitz Lures Buzz Phrog, a game-changing fishing lure that combines the best features of a buzzbait and a frog to create an irresist...

Choice of the pros, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock streng...

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Reel lubricant