Spring Gear-Up

The  Berkley Flicker Shad Jointed  is a specialized version of the standard Flicker Shad, designed with a two-piece articulated body to produce a...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Choice of the pros, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock streng...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next genera...

Chrome finished, diamond shape with molded-in fixed hook.

1-1/8" HookUVGlow

Introducing the Blitz Lures Buzz Phrog, a game-changing fishing lure that combines the best features of a buzzbait and a frog to create an irresist...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

America's best-selling monofilament is now stronger and smoother than ever! Today's formula has 20% greater knot strength and flexibility.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Commonly referred to as the "broken-back" minnow, it produces more action than a solid body lure, which can be key to getting strikes from stubborn...

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

Striper Gear's Floating Rockets cast further than other topwater lures and are pre-rigged for big fish! The Mustad 3/0 belly hook with a swivel kee...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

the Berkley Swamp Lord Popping Hollow Body Frog  is a popular topwater fishing lure for bass