Spring Gear-Up

True to their name, these chrome platted diamond shaped jigs reflect light making them irresistible to Striped Bass and Bluefish, available in seve...

Following in the footsteps of its predecessor, the new 3D Bluegill Version 2 offers improved details and a photoprint finish making it indistinguis...

The Blitz BadAsh Pad Knocker™ designed by veteran professional fisherman Scott Ashmore, is made from soft plastic with a super sharp BKK 8054 3/0 d...

Designed for open water and ideal for ice fishing in the winter, this 3-inch swim jig excels in a variety of fishing situations. Its narrow profile...

BLUE FOX LURES Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of a...

The Savage Gear Real Eel was created by using 3D scan of a real eel. The Real Eel has an awesome tail kicking action at any retrieve speed. This ba...

Fish Snax Lures 1/2 Oz of Epoxy Jig Magic. Designed for finicky fish feeding on small baits, but able to be launched into the FRAY. Get out there a...

You can now fish near structures such as logs, rocks, and stick-ups like never before, thanks to this snag-less spinnerbait design! Specifically cr...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning...

FAT COW The Fat Minnow is the ultimate Epoxy Resin Jig. This lure is compact, realistic, and packed with detail. Coated with an extra tough and ref...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

Clear monofilament with #2 black crane swivel and #5 black duo lock snap.

The Speedy Shiner is a highly effective lightweight trolling spoon for all types of game fish, especially trout, landlocked salmon, and kokanee.  I...

Striper Gear 3oz 7” Parachute Jigs are used by many commercial fishermen. Use with wireline or lead-core and let out 100 feet depending on the line...

10g (.35 oz)7/8" HookUVGlow

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bi...

Experienced ice anglers know that vertical jigging with Acme spoons is one of the most effective ways to target trophy fish under the ice. When jig...