Spring Gear-Up

America's best-selling monofilament is now stronger and smoother than ever! Today's formula has 20% greater knot strength and flexibility.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

Introducing the Blitz Lures Buzz Phrog, a game-changing fishing lure that combines the best features of a buzzbait and a frog to create an irresist...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

4.75" FULLY RIGGED SPOONS 4.75" Spoon Tandem Double 4/O Hooks M3 Double Hook Teaser Rig Biteproof 60lb Leader Total Overall Length 11" Fully Rigge...

Fish Snax Lures Rip across the surface for false albacore, bonito or striped bass or jig off the bottom for black sea bass!

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next genera...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

Precision Casting, Sinking Jerkbait4.3", 3/4 Ounce The Talon 110SJ is a Sinking Jerkbait. This lure offers precision, long casting capability in a ...

Great for stripers and blues

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length  6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bi...