Spring Gear-Up

Designed for open water and ideal for ice fishing in the winter, this 3-inch swim jig excels in a variety of fishing situations. Its narrow profile...

Fish Snax Lures 1/2 Oz of Epoxy Jig Magic. Designed for finicky fish feeding on small baits, but able to be launched into the FRAY. Get out there a...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

FAT COW The Fat Minnow is the ultimate Epoxy Resin Jig. This lure is compact, realistic, and packed with detail. Coated with an extra tough and ref...

BLUE FOX LURES Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of a...

You can now fish near structures such as logs, rocks, and stick-ups like never before, thanks to this snag-less spinnerbait design! Specifically cr...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Blitz BadAsh Pad Knocker™ designed by veteran professional fisherman Scott Ashmore, is made from soft plastic with a super sharp BKK 8054 3/0 d...

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Choice of the pros, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock streng...

Striper Gear 3oz 7” Parachute Jigs are used by many commercial fishermen. Use with wireline or lead-core and let out 100 feet depending on the line...

America's best-selling monofilament is now stronger and smoother than ever! Today's formula has 20% greater knot strength and flexibility.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...