Spring Gear-Up

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics,...

The Thomas ROUGH RIDER minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration combined with an embossed half-scale patte...

The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop &am...

This new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which m...

The Sweepfire-2B Spinning Reels are built with premium components to offer both quality and value. These reels utilize Digigear technology for opti...

Features a compact profile and thicker body with a natural swimming action and scale-like hammered finish, produces an irresistible flash fish can'...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to s...

Hand tied by local fisherman and fly tyer, Joe O'Claire.

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's trusted trophy-grade rigging rea...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

2/pk Weight Per Bait: (9" - 1.5oz)  (12" - 3oz) Dacron: 80lb Pre-Rigged Slug-go's have become a hot item for larger fish recently. Untold numbers o...

Joe Baggs Skipper – Topwater Walk-the-Dog Lure Blowups don’t happen by accident — they’re triggered by precision surface action. If your topwater...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even dur...

Description These simple Dog Walkers have been carefully tuned for easy walk-the-dog action with minimal effort. Weighing 1.75oz they are a d...

THE STANDARD OF DEPENDABILITY - The perfect balance of strength, sensitivity, suppleness, and abrasion resistance to give anglers the upper hand in...

Features a unique bottle shape that creates an incredible amount of noise and commotion simulating atomizer a predator attacking schooling baitfish.