Spring Gear-Up

Weighing in at 2 ounces the Beach Shaddy Daddys are designed for fishing from the beach or the boat in your favorite harbor or inlet. Perfect if th...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

Vertical jigging for pelagic and bottom dwelling gamefish is extremely effective and popular. The only downfall to knife and butterfly jigs is how ...

Description To make the Hogy Heavy Minnow, we took molds from our most popular sizes of EPOXY Jig™ Lures, wrapped them in HD Holographic f...

The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop &am...

The Sweepfire-2B Spinning Reels are built with premium components to offer both quality and value. These reels utilize Digigear technology for opti...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

This new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which m...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

Features a compact profile and thicker body with a natural swimming action and scale-like hammered finish, produces an irresistible flash fish can'...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to s...

Description These simple Dog Walkers have been carefully tuned for easy walk-the-dog action with minimal effort. Weighing 1.75oz they are a d...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothin...

Hand tied by local fisherman and fly tyer, Joe O'Claire.

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's trusted trophy-grade rigging rea...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even dur...

Joe Baggs Skipper – Topwater Walk-the-Dog Lure Blowups don’t happen by accident — they’re triggered by precision surface action. If your topwater...