Spring Gear-Up

These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These versatile plugs can be retrieved u...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

Saltwater anglers choose the PENN® Fierce® IV spinning reels because they want a platform that gets the job done. The reels boast a full metal body...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand s...

FAT COW The Fat Minnow is the ultimate Epoxy Resin Jig. This lure is compact, realistic, and packed with detail. Coated with an extra tough and ref...

Jig Heads are compatible with the Whip-it Eel and the Whip-it Fish

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

Fish Snax Lures Rip across the surface for false albacore, bonito or striped bass or jig off the bottom for black sea bass!

Similar to the popular HD Trout, this smaller version is designed for use in smaller applications, such as creeks and shallow fishing areas. This c...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

BLUE FOX LURES Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of a...

Designed for open water and ideal for ice fishing in the winter, this 3-inch swim jig excels in a variety of fishing situations. Its narrow profile...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

Choice of the pros, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock streng...

THE STANDARD OF DEPENDABILITY - The perfect balance of strength, sensitivity, suppleness, and abrasion resistance to give anglers the upper hand in...

SAVAGE GEAR The DS crawler is a straight tail worm designed to be fished in a variety of ways. While its floating salt infused formulation makes it...

The Laguna LT is the latest manifestation in Daiwa's LT storyline. The redesigned reel embraces the LT Concept of light and tough. The True Carbon ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bi...