Spring Gear-Up

A versatile soft-plastic bait that resembles a sand eel. Drag it lightly and it looks like an eel trying to burrow itself in the sand. If you are f...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

This lure has unique spinning action, in-line weighted body design, UV finishes, and a pulsating hackle tail that is designed to attract fish.

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer with a fluorocarbon infusion. The fluorocarbon infusion “shields” the co-polymer in...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Fish Snax XL, the Big Brother of the Albie Snax a 7 1/2 inch, 1 ounce bait that has casting distance and legendary action in the water. Great for a...

Metal spoon lure. Ideal when targeting snapper blues.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbr...

The Best Trilene XL Ever! Stronger and Smoother than ever, this improved formula has 20% greater knot strength and over 50% greater wet strength. 5...

X-Walk™ — a top-tier topwater lure crafted to provoke surface-breaking strikes from a range of powerful saltwater predators. Built to master the wa...

One of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a 3-dimensional illusion. Fished fast, slow, deep or sh...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven c...

Stamped from solid brass, buffed then plated with corrosion resistant chrome to a jeweler's standard. Narrow design gives an erratic swimming actio...

NEW FOR 2022 – 3D INSHORE FINGERLING Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Desi...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

Made from premium medium stiff nylon material. Ideal for windy conditions and positive leader turnover. Built with a pre-tied perfection loop for e...

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics,...