Spring Gear-Up

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer with a fluorocarbon infusion. The fluorocarbon infusion “shields” the co-polymer in...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

This lure has unique spinning action, in-line weighted body design, UV finishes, and a pulsating hackle tail that is designed to attract fish.

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

A versatile soft-plastic bait that resembles a sand eel. Drag it lightly and it looks like an eel trying to burrow itself in the sand. If you are f...

Fish Snax XL, the Big Brother of the Albie Snax a 7 1/2 inch, 1 ounce bait that has casting distance and legendary action in the water. Great for a...

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

X-Walk™ — a top-tier topwater lure crafted to provoke surface-breaking strikes from a range of powerful saltwater predators. Built to master the wa...

Metal spoon lure. Ideal when targeting snapper blues.

The Best Trilene XL Ever! Stronger and Smoother than ever, this improved formula has 20% greater knot strength and over 50% greater wet strength. 5...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven c...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbr...

One of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a 3-dimensional illusion. Fished fast, slow, deep or sh...

Stamped from solid brass, buffed then plated with corrosion resistant chrome to a jeweler's standard. Narrow design gives an erratic swimming actio...

NEW FOR 2022 – 3D INSHORE FINGERLING Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Desi...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

Made from premium medium stiff nylon material. Ideal for windy conditions and positive leader turnover. Built with a pre-tied perfection loop for e...

Weighing in at 2 ounces the Beach Shaddy Daddys are designed for fishing from the beach or the boat in your favorite harbor or inlet. Perfect if th...