Spring Gear-Up

This is a classic dry fly pattern that has been one of the most effective in history. Very effective for trout, steelhead and salmon. Fished as a d...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

Cortland’s Mosquito An imitation of one of the most prolific insects in the world. This pattern will imitate lots of small surface insects. This pa...

Cortland’s Prince Nymph A general stonefly imitation that is proven in almost every flowing river in the world. This is an effective pattern for tr...

The Bomber Saltwater Grade Certified Depth saltwater lure performs its irresistible death dance at a depth of 25-to 30-feet and is built to withsta...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

The 444 Clear Camo line disguises itself extremely well in a variety of different water types. While the intermediate sink rate of 1.5-2 inches per...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Custom Wood Lures by Bob Davies

Stella SW has always led the fishing world in durability, power and operability. The new Stella SW builds on that tradition and brings unmatched st...

A super versatile long casting lure. Great action on the drop and on retrieve – the lure vibrates and flashes at the same time provoking fish to...

These Ahi USA Natural Cedar Plugs are based on the traditional design that has proven to be successful for generations, constructed with natural ce...

These Ahi USA Natural Cedar Plugs are based on the traditional design that has proven to be successful for generations, constructed with natural ce...

Roosta Popper 160 The Roosta Popper 160 is designed and build to get the maximum noise and splash out of a medium sized popper, while retaining sup...

Roosta Popper 195 The Halco Roosta Popper 195 Haymaker KO is designed for catching some of the toughest fish that swim, from Giant Trevally to Dogt...

Wading all day in cold clear trout streams, battling tarpon after bonefish after permit in balmy turquoise tropics, or braving the wrath of salmon ...

The Lew's American Hero Speed Spool Casting Reels deliver legendary Lew’s performance at a great price. Lew’s also donates a portion of the profits...

The PENN Special Senator Star Drag Conventional Reel. First launched in 1936, the Senator Series has endured the test of time. The Senator is world...

BOOYAH Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fi...