Spring Gear-Up

These Ahi USA Natural Cedar Plugs are based on the traditional design that has proven to be successful for generations, constructed with natural ce...

These Ahi USA Natural Cedar Plugs are based on the traditional design that has proven to be successful for generations, constructed with natural ce...

The broken back allows the lure to swim like a real fish. 

The Blue Water Candy 6" Squid Daisy Chain  is a saltwater trolling lure designed to target tuna, billfish, and dolphin (Mahi Mahi

The blunt head is designed to run true and straight with an erratic popping motion. Features a flesh like body and head with 3-D eye. Length: 5-1/2"

One of the all-time classics, our Peach line has set a standard for durability and all around performance for over 50 years. Great for dry fly fish...

Throw these at the tuna and hang on for the ride!

5' daisy chain with soft birds, fuku bullet weighted squid, storage bag.

Avoid the short strikes with the tandem hook squid fly. Perfect for those big bass at the Monomoy rips.

A mayfly nymph imitation. Mayflies can spend a year as a nymph but only days as an adult. An extremely popular pattern. Great for trout, salmon, st...

Lightweight and full of splashing action, the Hogy Splash Bird Bar has quickly become one of the most popular light tackle spreader bars for tuna...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

Cortland’s Mosquito An imitation of one of the most prolific insects in the world. This pattern will imitate lots of small surface insects. This pa...

This product comes with one jig head rigged with skirt and 6" eel tail and three additional tales This product is excellent for Black Sea Bass, Flu...

Inchiku Style Jig with a sleek bullet design, gets the jig down quickly to the targeted strike zone. Multiple anchor points provide a selection of ...

The Bomber Saltwater Grade Certified Depth saltwater lure performs its irresistible death dance at a depth of 25-to 30-feet and is built to withsta...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

The 444 Clear Camo line disguises itself extremely well in a variety of different water types. While the intermediate sink rate of 1.5-2 inches per...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...