Spring Gear-Up

The Streaker is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased w...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power ...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

This series is for those days that the fish stay really deep and don't want to bite anything on the surface. This lure catches those lazy tunas by ...

Hand tied on Cape Cod! Fly Catcher Flies

Fly Catcher has used a Bill Hurley Jig head and tied a soft tail to the hook. The effect is unreal action while retrieving.

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

lead free fresh water lures  

Tactical Anglers Jr BombPOPPER has undergone extensive testing to ensure maximum durability and functionality. Features include large recessed diam...

The C-Wee Poppa from Yellow Star Lures in a great example of simplistic design and impeccable construction. Made in the our in-house wood shop, the...