Spring Gear-Up

Wading all day in cold clear trout streams, battling tarpon after bonefish after permit in balmy turquoise tropics, or braving the wrath of salmon ...

One of the all-time classics, our Peach line has set a standard for durability and all around performance for over 50 years. Great for dry fly fish...

The 'Chili' Popper 180 is a top water popping lure designed and rigged to produce large strikes from predatory fish.  It imitates large forage and ...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...

Throw these at the tuna and hang on for the ride!

This series is great for days that you are marking fish that are too deep to get a top water bite.  The days where the tunas are down 20+ fathoms. ...

5' daisy chain with soft birds, fuku bullet weighted squid, storage bag.

The Lew's American Hero Speed Spool Casting Reels deliver legendary Lew’s performance at a great price. Lew’s also donates a portion of the profits...

The PENN Special Senator Star Drag Conventional Reel. First launched in 1936, the Senator Series has endured the test of time. The Senator is world...

Topwater strikes from big gamefish are what most anglers live for. The Panic Popper has been designed to be one of the toughest around. Its cupped ...

BOOYAH Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fi...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

The Charter Grade Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. Available in multiple sizes ...

Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT cre...

A Patrick Sébile design, the DeadAlive Swimmer™ is a SofTough™ made swimbait that has a floating soft body. Not only is the swim action of this lur...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

MEPPS The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, nort...

A Patrick Sébile design, the Dartspin™ Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a ...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

Compact Sink Type 9 WATER: Freshwater / SaltwaterLINE: Sinking / IntermediateTAPER: Weight ForwardLENGTH: 100ftCORE: Monofilament • Type 9 Sinking...

Cortland’s Grasshopper Grasshoppers are a favorite warm weather fish food. Almost any fish that swims loves grasshoppers, especially trout, bass an...