Spring Gear-Up

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

The  Hogy Lure Company 4" (7.5g) Protail Fly Fishing Lure (Tuna Rigged)  is primarily used for targeting tuna and other large offshore predatory fi...

Another revolutionary Johnson™ innovation, the original Beetle Spin®. Simple and easy to use for any angler, Johnson’s Beetle Spin is the direct an...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power ...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

The C-Wee Poppa from Yellow Star Lures in a great example of simplistic design and impeccable construction. Made in the our in-house wood shop, the...

Innovation and quality are engineered throughout every gear, seal, and feature of the Quantum Benchmark™ spinning reel. Offered in 6 sizes to catch...

The BUFFALO is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to ...

Compact Sink Type 9 WATER: Freshwater / SaltwaterLINE: Sinking / IntermediateTAPER: Weight ForwardLENGTH: 100ftCORE: Monofilament • Type 9 Sinking...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and feat...

The  Berkley Ripfish 7  is a 2.75-inch, 3/8 oz hybrid fishing lure that fuses the vibration of a lipless crankbait with the erratic action of a g...

The broken back allows the lure to swim like a real fish. Sinking up to 6’ gives a life-like appearance.

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

A blue crab made to catch anything that goes after crabs. Durable plastic artificial bait.

The Yellow Star Stick Bait is our take on a classic spook design. We beefed up the front section, added a cut face for added splash, and made sure ...

Flutter spoons are available in 8" and 9", either Menhaden/chrome, Menhaden /chrome, Herring/chrome, or blue crystal/chrome. Spoons, ball bearing s...

This series is great for days that you are marking fish that are too deep to get a top water bite.  The days where the tunas are down 20+ fathoms. ...