Spring Gear-Up

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Flutter spoons are available in 8" and 9", either Menhaden/chrome, Menhaden /chrome, Herring/chrome, or blue crystal/chrome. Spoons, ball bearing s...

This series is for those days that the fish stay really deep and don't want to bite anything on the surface. This lure catches those lazy tunas by ...

The PENN® Spinfisher® VII features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't hav...

Innovation and quality are engineered throughout every gear, seal, and feature of the Quantum Benchmark™ spinning reel. Offered in 6 sizes to catch...

Dartspin™  2 Lures (Unrigged)   A Patrick Sébile design, the Dartspin™ is a very versatile and advanced engineered soft plastic bait. Its bo...

Fly Catcher has used a Bill Hurley Jig head and tied a soft tail to the hook. The effect is unreal action while retrieving.

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines p...

The  Hogy Charter Grade Swimming Plug  is a durable, through-wired, deep-diving or shallow-running plug designed for a wide range of saltwater ga...

The 'Chili' Popper 180 is a top water popping lure designed and rigged to produce large strikes from predatory fish.  It imitates large forage and ...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

The Yellow Star Stick Bait is our take on a classic spook design. We beefed up the front section, added a cut face for added splash, and made sure ...