Spring Gear-Up

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

The Yellow Star Stick Bait is our take on a classic spook design. We beefed up the front section, added a cut face for added splash, and made sure ...

A mayfly nymph imitation. Mayflies can spend a year as a nymph but only days as an adult. An extremely popular pattern. Great for trout, salmon, st...

This is a classic dry fly pattern that has been one of the most effective in history. Very effective for trout, steelhead and salmon. Fished as a d...

Make wacky worm rigging easier with the Lazer Sharp Wacky Worm Fishing Tool. Adding an O-ring helps to prevent the hook tearing up baits due to sna...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

Cortland’s Mosquito An imitation of one of the most prolific insects in the world. This pattern will imitate lots of small surface insects. This pa...

Cortland’s Prince Nymph A general stonefly imitation that is proven in almost every flowing river in the world. This is an effective pattern for tr...

The Bomber Saltwater Grade Certified Depth saltwater lure performs its irresistible death dance at a depth of 25-to 30-feet and is built to withsta...

A bait fish imitation. The paddle tail gives a great swimming action and the weighted jig head helps with the casting distance as well as getting d...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

The all-new FathomTM II Lever Drag reels take a class-leading reel andraise the bar even more. New models, sizing, features, and optimized billfish...

The PENN® Fathom low profile baitcast reels offer all the features you need to tackle the toughest saltwater fish. The Full Metal Body and Right Si...

Stella SW has always led the fishing world in durability, power and operability. The new Stella SW builds on that tradition and brings unmatched st...

Wading all day in cold clear trout streams, battling tarpon after bonefish after permit in balmy turquoise tropics, or braving the wrath of salmon ...

One of the all-time classics, our Peach line has set a standard for durability and all around performance for over 50 years. Great for dry fly fish...

The 'Chili' Popper 180 is a top water popping lure designed and rigged to produce large strikes from predatory fish.  It imitates large forage and ...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...