Spring Gear-Up

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length  6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bi...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

Striper Gear's Floating Rockets cast further than other topwater lures and are pre-rigged for big fish! The Mustad 3/0 belly hook with a swivel kee...

The Talkin’ Popper XD, for "Xtra Distance", models have been painstakingly modified to deliver much more distance with virtually no tumble as they ...

SKU: 1121693Model Number: GSSE5-SMD The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...

Metal Spoons perfect for trout fishing. 1-1/2" 1/12oz

Metal Spoons perfect for trout fishing. 2" 1/10oz

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length 6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

10g (.35 oz)7/8" HookUVGlow

A true glutton for punishment, the legacy of the versatile Saragosa SW continues with enhanced capabilities and features to dominate the saltwater ...

This wooden 7.5″ Pencil Popper has an intersting story. Again an avid Cape Cod Canal fisherman that I met selling my Little Neck popper at a Vintag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...