Spring Gear-Up

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Choice of the pros, Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides incredible shock streng...

The  Berkley Flicker Shad Jointed  is a specialized version of the standard Flicker Shad, designed with a two-piece articulated body to produce a...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

HYPERLASTICS PLEASE NOTE: The Unrigged Dartspin Pro Duo Pack is 2 individual lures, packaged together, with no hook, so that you can use your own r...

Introducing the Blitz Lures Buzz Phrog, a game-changing fishing lure that combines the best features of a buzzbait and a frog to create an irresist...

Experienced ice anglers know that vertical jigging with Acme spoons is one of the most effective ways to target trophy fish under the ice. When jig...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next genera...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

The Savage Gear Real Eel was created by using 3D scan of a real eel. The Real Eel has an awesome tail kicking action at any retrieve speed. This ba...

the Berkley Swamp Lord Popping Hollow Body Frog  is a popular topwater fishing lure for bass

Precision Casting, Sinking Jerkbait4.3", 3/4 Ounce The Talon 110SJ is a Sinking Jerkbait. This lure offers precision, long casting capability in a ...

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

The Talkin’ Popper XD, for "Xtra Distance", models have been painstakingly modified to deliver much more distance with virtually no tumble as they ...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length  6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bi...