Spring Gear-Up

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

These MIRACLE  MINNOW   are a realistic vision of our favorite bait.  These can be fished from the back bays to the open ocean for the following fi...

One of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a 3-dimensional illusion. Fished fast, slow, deep or sh...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

3D INSHORE POPPER The  Yo-Zuri 3D Inshore Popper  is a high-performance saltwater lure specifically designed for targeting...

Made from premium medium stiff nylon material. Ideal for windy conditions and positive leader turnover. Built with a pre-tied perfection loop for e...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics,...

Weighing in at 2 ounces the Beach Shaddy Daddys are designed for fishing from the beach or the boat in your favorite harbor or inlet. Perfect if th...

The Yo-Zuri Hydro Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each Hydro Squirt, add t...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

The Sweepfire-2B Spinning Reels are built with premium components to offer both quality and value. These reels utilize Digigear technology for opti...

Hand tied by local fisherman and fly tyer, Joe O'Claire.

Introducing the BG Series Fishing Reel, a game-changer for anglers seeking superior performance and durability. With models ranging from ultralight...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

 is a highly realistic hard bait squid imitation designed for casting or slow trolling, featuring a lifelike swimming action and durable through...

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic ...