Spring Gear-Up

The PENN® Spinfisher® VII features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't hav...

Make wacky worm rigging easier with the Lazer Sharp Wacky Worm Fishing Tool. Adding an O-ring helps to prevent the hook tearing up baits due to sna...

The all-new FathomTM II Lever Drag reels take a class-leading reel andraise the bar even more. New models, sizing, features, and optimized billfish...

Another revolutionary Johnson innovation, the original Beetle Spin. Simple and easy to use for any angler, Johnson's Beetle Spin is the direct ance...

The Blue Water Candy 6" Squid Daisy Chain  is a saltwater trolling lure designed to target tuna, billfish, and dolphin (Mahi Mahi

The blunt head is designed to run true and straight with an erratic popping motion. Features a flesh like body and head with 3-D eye. Length: 5-1/2"

Throw these at the tuna and hang on for the ride!

5' daisy chain with soft birds, fuku bullet weighted squid, storage bag.

A mayfly nymph imitation. Mayflies can spend a year as a nymph but only days as an adult. An extremely popular pattern. Great for trout, salmon, st...

Lightweight and full of splashing action, the Hogy Splash Bird Bar has quickly become one of the most popular light tackle spreader bars for tuna...

This is a classic dry fly pattern that has been one of the most effective in history. Very effective for trout, steelhead and salmon. Fished as a d...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

Cortland’s Mosquito An imitation of one of the most prolific insects in the world. This pattern will imitate lots of small surface insects. This pa...

Cortland’s Prince Nymph A general stonefly imitation that is proven in almost every flowing river in the world. This is an effective pattern for tr...

The Bomber Saltwater Grade Certified Depth saltwater lure performs its irresistible death dance at a depth of 25-to 30-feet and is built to withsta...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

The 444 Clear Camo line disguises itself extremely well in a variety of different water types. While the intermediate sink rate of 1.5-2 inches per...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Custom Wood Lures by Bob Davies