Spring Gear-Up

Precision Casting, Sinking Jerkbait4.3", 3/4 Ounce The Talon 110SJ is a Sinking Jerkbait. This lure offers precision, long casting capability in a ...

Great for stripers and blues

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length  6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bi...

The legendary Arbogast Hula Popper 2 1/4" is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 y...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

The Laguna LT is the latest manifestation in Daiwa's LT storyline. The redesigned reel embraces the LT Concept of light and tough. The True Carbon ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The  Rapala X-Rap Magnum Divebait  is highly effective for high-speed saltwater trolling, designed to run at specific deep depths (up to 40 feet,...

The Screw Giggy Head is our same great product with the post replaced by a screw.  For those of you that are skipping docks or have trouble with th...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

The Streaker is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased w...