Spring Gear-Up

This lure has unique spinning action, in-line weighted body design, UV finishes, and a pulsating hackle tail that is designed to attract fish.

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

A versatile soft-plastic bait that resembles a sand eel. Drag it lightly and it looks like an eel trying to burrow itself in the sand. If you are f...

Fish Snax XL, the Big Brother of the Albie Snax a 7 1/2 inch, 1 ounce bait that has casting distance and legendary action in the water. Great for a...

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The Best Trilene XL Ever! Stronger and Smoother than ever, this improved formula has 20% greater knot strength and over 50% greater wet strength. 5...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbr...

One of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a 3-dimensional illusion. Fished fast, slow, deep or sh...

Stamped from solid brass, buffed then plated with corrosion resistant chrome to a jeweler's standard. Narrow design gives an erratic swimming actio...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

The Sweepfire-2B Spinning Reels are built with premium components to offer both quality and value. These reels utilize Digigear technology for opti...

Features a compact profile and thicker body with a natural swimming action and scale-like hammered finish, produces an irresistible flash fish can'...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to s...

Hand tied by local fisherman and fly tyer, Joe O'Claire.

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's trusted trophy-grade rigging rea...