Saltwater Lures

The 'Chili' Popper 180 is a top water popping lure designed and rigged to produce large strikes from predatory fish.  It imitates large forage and ...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...

Throw these at the tuna and hang on for the ride!

This series is great for days that you are marking fish that are too deep to get a top water bite.  The days where the tunas are down 20+ fathoms. ...

5' daisy chain with soft birds, fuku bullet weighted squid, storage bag.

Topwater strikes from big gamefish are what most anglers live for. The Panic Popper has been designed to be one of the toughest around. Its cupped ...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

The Charter Grade Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. Available in multiple sizes ...

A Patrick Sébile design, the DeadAlive Swimmer™ is a SofTough™ made swimbait that has a floating soft body. Not only is the swim action of this lur...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

A Patrick Sébile design, the Dartspin™ Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a ...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

This product comes with one jig head rigged with skirt and 6" eel tail and three additional tales This product is excellent for Black Sea Bass, Flu...

Captain Bobby Rice of Reel Deal Fishing Charters and Daddy Mac Lures bring you an expertly crafted topwater lure for absolutely slaying striped bas...

Captain Bobby Rice of Reel Deal Fishing Charters and Daddy Mac Lures bring you an expertly crafted topwater lure for absolutely slaying striped bas...

Inchiku Style Jig with a sleek bullet design, gets the jig down quickly to the targeted strike zone. Multiple anchor points provide a selection of ...

The shad dart has been around for ages. It can be fished for freshwater as well as saltwater species. Check out this article from On The Water tout...

Based on a 3D scan of a real Squid, with superb details and a super realistic profile! The lure swims and looks just like a real squid and will foo...

Based on a 3D scan of a real Squid, with superb details and a super realistic profile! The lure swims and looks just like a real squid and will foo...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

ROBERTS LURES All Needle Nose lures are rigged with #302 stainless steel wire. All Needle Nose lures have VMC treble hooks at the tail and belly.

Daddy Mac Viper Eel 12'' Lures feature a 3/0 VMC 4x strong treble hook, and an unprecedented 11 Kevlar linked splits to produce a truly lifelike sw...

The Hogy Perfect Squid has quickly become a favorite for light tackle anglers worldwide. Traditionally used as a wireline jig and troll bait for St...

The EPOXY JIG™ Lure features a vivid scale finish core surrounded by a double thick translucent coat for excellent durability and natural refractio...