Saltwater Lures

Lightweight and full of splashing action, the Hogy Splash Bird Bar has quickly become one of the most popular light tackle spreader bars for tuna...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

The Bomber Saltwater Grade Certified Depth saltwater lure performs its irresistible death dance at a depth of 25-to 30-feet and is built to withsta...

A bait fish imitation. The paddle tail gives a great swimming action and the weighted jig head helps with the casting distance as well as getting d...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

Roosta Popper 160 The Roosta Popper 160 is designed and build to get the maximum noise and splash out of a medium sized popper, while retaining sup...

Roosta Popper 195 The Halco Roosta Popper 195 Haymaker KO is designed for catching some of the toughest fish that swim, from Giant Trevally to Dogt...

The Blue Water Candy 6" Squid Daisy Chain  is a saltwater trolling lure designed to target tuna, billfish, and dolphin (Mahi Mahi

Wading all day in cold clear trout streams, battling tarpon after bonefish after permit in balmy turquoise tropics, or braving the wrath of salmon ...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...

Throw these at the tuna and hang on for the ride!

This series is great for days that you are marking fish that are too deep to get a top water bite.  The days where the tunas are down 20+ fathoms. ...

5' daisy chain with soft birds, fuku bullet weighted squid, storage bag.

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

The Charter Grade Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. Available in multiple sizes ...

A Patrick Sébile design, the DeadAlive Swimmer™ is a SofTough™ made swimbait that has a floating soft body. Not only is the swim action of this lur...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

A Patrick Sébile design, the Dartspin™ Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a ...

This product comes with one jig head rigged with skirt and 6" eel tail and three additional tales This product is excellent for Black Sea Bass, Flu...

Captain Bobby Rice of Reel Deal Fishing Charters and Daddy Mac Lures bring you an expertly crafted topwater lure for absolutely slaying striped bas...

Captain Bobby Rice of Reel Deal Fishing Charters and Daddy Mac Lures bring you an expertly crafted topwater lure for absolutely slaying striped bas...

Inchiku Style Jig with a sleek bullet design, gets the jig down quickly to the targeted strike zone. Multiple anchor points provide a selection of ...

The shad dart has been around for ages. It can be fished for freshwater as well as saltwater species. Check out this article from On The Water tout...