Saltwater Lures

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Designed for imitating small micro forage such as bay anchovies, silverside, and rainbait to name a few. The ‘Chovy Jig’s flared gills coupled with...

4.75" FULLY RIGGED SPOONS 4.75" Spoon Tandem Double 4/O Hooks M3 Double Hook Teaser Rig Biteproof 60lb Leader Total Overall Length 11" Fully Rigge...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

This 5″ Pencil Popper has an interesting story. An advid Cape Cod Canal fisherman that I met and gave him the 5″ Yellow Floating Pencil to try, too...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length 6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

The Ultimate jig that started it all this jig can be used for soft plastic and live bait fishing. These Ultimate jigs are made with a black nickel ...

This wooden 7.5″ Pencil Popper has an intersting story. Again an avid Cape Cod Canal fisherman that I met selling my Little Neck popper at a Vintag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

We let nature do the designing on our new Peanut Bunker Jig. These tiny jigs are perfect imitators of a baby bunker. It's flat-sided body shape off...

Inshore. Offshore. The Bomber Saltwater Heavy Duty Long A takes a pounding and keeps on doing the tight, wounded wiggle that made it famous. No kin...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for t...

The  Hogy Charter Grade Swimming Plug  is a durable, through-wired, deep-diving or shallow-running plug designed for a wide range of saltwater ga...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

5"1.3oz Hogy deep dive swimming plugs are simple in their design and color patterns. Built to the same specs as all of our universal plugs, this de...

Flutter spoons are available in 8" and 9", either Menhaden/chrome, Menhaden /chrome, Herring/chrome, or blue crystal/chrome. Spoons, ball bearing s...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

The Hogy Mini Chug Popper, traditionally known for revolutionizing tuna popping, is equally effective for targeting false albacore inshore. Featuri...

Troll the hoochies up on the surface with the floating version on the classic weighted hoochie.

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...