Saltwater Lures

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic ...

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

 the Talkin’ Popper XD, for "Xtra Distance", models have been painstakingly modified to deliver much more distance with virtually no tumble as they...

SKU: 1121693Model Number: GSSE5-SMD The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length  6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

Tactical Anglers SubDARTER SMART LURES have undergone extensive testing to ensure maximum durability and functionality. SMART LURES Critical Fish C...

Topwater strikes from big gamefish are what most anglers live for. The Panic Popper has been designed to be one of the toughest around. Its cupped ...

The BUFFALO is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Lightweight and full of splashing action, the Hogy Splash Bird Bar has quickly become one of the most popular light tackle spreader bars for tuna...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

The Charter Grade Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. Available in multiple sizes ...

Striper Gear's Floating Rockets cast further than other topwater lures and are pre-rigged for big fish! The Mustad 3/0 belly hook with a swivel kee...

Striper Gear 3oz 7” Parachute Jigs are used by many commercial fishermen. Use with wireline or lead-core and let out 100 feet depending on the line...

A Patrick Sébile design, the DeadAlive Swimmer™ is a SofTough™ made swimbait that has a floating soft body. Not only is the swim action of this lur...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

A Patrick Sébile design, the Dartspin™ Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a ...

HYPERLASTICS PLEASE NOTE: The Unrigged Dartspin Pro Duo Pack is 2 individual lures, packaged together, with no hook, so that you can use your own r...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...