Saltwater Lures

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even dur...

Try the Shaddy Daddy with Striper Gears Exclusive Scent Injector Match the hatch with the Shaddy Daddy. These lures are the real deal! Powered by a...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

Fish Snax Lures 1/2 Oz of Epoxy Jig Magic. Designed for finicky fish feeding on small baits, but able to be launched into the FRAY. Get out there a...

FAT COW The Fat Minnow is the ultimate Epoxy Resin Jig. This lure is compact, realistic, and packed with detail. Coated with an extra tough and ref...

The Z Step Lure offers precision, long casting capability in a compact lure body.  This lure is 5 1/2" and 1.5 Ounces with the Hooks. The lures int...

Striper Gear 3oz 7” Parachute Jigs are used by many commercial fishermen. Use with wireline or lead-core and let out 100 feet depending on the line...

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next genera...

4.75" FULLY RIGGED SPOONS 4.75" Spoon Tandem Double 4/O Hooks M3 Double Hook Teaser Rig Biteproof 60lb Leader Total Overall Length 11" Fully Rigge...

Fish Snax Lures Rip across the surface for false albacore, bonito or striped bass or jig off the bottom for black sea bass!

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

The Savage Gear Real Eel was created by using 3D scan of a real eel. The Real Eel has an awesome tail kicking action at any retrieve speed. This ba...

Precision Casting, Sinking Jerkbait4.3", 3/4 Ounce The Talon 110SJ is a Sinking Jerkbait. This lure offers precision, long casting capability in a ...