Saltwater Lures

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your fav...

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie...

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-bo...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

5 inch bait effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish.  Comes in different colors for those changing light c...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

The unique shape of the head and placement of the eyelet helps bring this lure to life. With bulging eyes, holographic finish, and blazing color, i...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

Fish Snax XL, the Big Brother of the Albie Snax a 7 1/2 inch, 1 ounce bait that has casting distance and legendary action in the water. Great for a...

X-Walk™ — a top-tier topwater lure crafted to provoke surface-breaking strikes from a range of powerful saltwater predators. Built to master the wa...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven c...

NEW FOR 2022 – 3D INSHORE FINGERLING Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Desi...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

Weighing in at 2 ounces the Beach Shaddy Daddys are designed for fishing from the beach or the boat in your favorite harbor or inlet. Perfect if th...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics,...

The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop &am...