Saltwater Lures

Based on a 3D scan of a real Squid, with superb details and a super realistic profile! The lure swims and looks just like a real squid and will foo...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plas...

ROBERTS LURES All Needle Nose lures are rigged with #302 stainless steel wire. All Needle Nose lures have VMC treble hooks at the tail and belly.

A bait fish imitation. The paddle tail gives a great swimming action and the weighted jig head helps with the casting distance as well as getting d...

Daddy Mac Viper Eel 12'' Lures feature a 3/0 VMC 4x strong treble hook, and an unprecedented 11 Kevlar linked splits to produce a truly lifelike sw...

The Hogy Perfect Squid has quickly become a favorite for light tackle anglers worldwide. Traditionally used as a wireline jig and troll bait for St...

The EPOXY JIG™ Lure features a vivid scale finish core surrounded by a double thick translucent coat for excellent durability and natural refractio...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Custom Wood Lures by Bob Davies