Saltwater Lures

Fish Snax Lures Rip across the surface for false albacore, bonito or striped bass or jig off the bottom for black sea bass!

A weighted cinder worm making it castable with a light spining set-up. A lip keeps the fly up on the surface. When the stripers are on the worm hat...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The Epoxy Jig is your precision casting tool for pressured, finicky, or micro-feeding fish. It lands soft, hovers long, refracts light naturally, a...

The  Hogy Charter Grade Swimming Plug  is a durable, through-wired, deep-diving or shallow-running plug designed for a wide range of saltwater ga...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for t...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

Length: 5-1/4"Weight: 7/8ozDiving Depth: 10-13ft.Action: Tight Wiggle / Deep Diver The Crystal 3D Minnow Deep Diver Jointed has Yo-zuri's patented ...

BORN TO FISH LURES makes the high quality metal lure known as the Albie stick. Use these for bluefish, stripped bass, black seabass and of course f...

Fly Catcher has used a Bill Hurley Jig head and tied a soft tail to the hook. The effect is unreal action while retrieving.

8 Baits – 5″ x 1/2″Fat Cow Fishing Jig Strips Made in the USAStrike-inducing action, color, and scent for your jigs, rigs, tubes, and more!40X Stro...

The BUFFALO is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to ...

The Yellow Star Stick Bait is our take on a classic spook design. We beefed up the front section, added a cut face for added splash, and made sure ...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for...