Saltwater Lures

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for...

Length: 5-1/4"Weight: 7/8ozDiving Depth: 10-13ft.Action: Tight Wiggle / Deep Diver The Crystal 3D Minnow Deep Diver Jointed has Yo-zuri's patented ...

The STINGNOSE™ realistic shape triggers fish's natural instinct to bite Hook location is ideal as fish commonly attack the head first Rated for fr...

BORN TO FISH LURES makes the high quality metal lure known as the Albie stick. Use these for bluefish, stripped bass, black seabass and of course f...

8 Baits – 5″ x 1/2″Fat Cow Fishing Jig Strips Made in the USAStrike-inducing action, color, and scent for your jigs, rigs, tubes, and more!40X Stro...

Fish Snax Lures 9 1/2 inch Bait that is effective for almost all inshore and offshore species.

1/2 Oz Jighead designed to work with the Albie Snax lures with secure twistlock to prevent lure migration when jigging. by Fish Snax Lures

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic ...

Lightweight and full of splashing action, the Hogy Splash Bird Bar has quickly become one of the most popular light tackle spreader bars for tuna...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

This product comes with one jig head rigged with skirt and 6" eel tail and three additional tales This product is excellent for Black Sea Bass, Flu...

Captain Bobby Rice of Reel Deal Fishing Charters and Daddy Mac Lures bring you an expertly crafted topwater lure for absolutely slaying striped bas...

Captain Bobby Rice of Reel Deal Fishing Charters and Daddy Mac Lures bring you an expertly crafted topwater lure for absolutely slaying striped bas...

The shad dart has been around for ages. It can be fished for freshwater as well as saltwater species. Check out this article from On The Water tout...

The Bomber Saltwater Grade Certified Depth saltwater lure performs its irresistible death dance at a depth of 25-to 30-feet and is built to withsta...

Based on a 3D scan of a real Squid, with superb details and a super realistic profile! The lure swims and looks just like a real squid and will foo...