Lures

Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smal...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

The Hogy Mini Chug Popper, traditionally known for revolutionizing tuna popping, is equally effective for targeting false albacore inshore. Featuri...

Troll the hoochies up on the surface with the floating version on the classic weighted hoochie.

The Luhr-Jensen Tony Accetta Pet Spoon with Yellow Feather is a classic, highly effective trolling and casting lure celebrated for its distinct "wo...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The Streaker is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased w...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

These slim jigging machines are designed to accurately imitate sand eels and sand lance, their finish and coloration is unbeatable. Offshore grade ...

This series is for those days that the fish stay really deep and don't want to bite anything on the surface. This lure catches those lazy tunas by ...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

lead free fresh water lures  

Tactical Anglers Jr BombPOPPER has undergone extensive testing to ensure maximum durability and functionality. Features include large recessed diam...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power ...

The C-Wee Poppa from Yellow Star Lures in a great example of simplistic design and impeccable construction. Made in the our in-house wood shop, the...