Lures

True to their name, these chrome platted diamond shaped jigs reflect light making them irresistible to Striped Bass and Bluefish, available in seve...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

Life-like plastic shad bodies. Great for Striper fishing, or for building your own dredges & teasers. 

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines p...

Tactical Anglers Jr SubDARTER has undergone extensive testing to ensure maximum durability and functionality. Features include large recessed diamo...

This 5″ Pencil Popper has an interesting story. An advid Cape Cod Canal fisherman that I met and gave him the 5″ Yellow Floating Pencil to try, too...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length 6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

The  Savage Gear Pulse Tail Baitfish RTF (Ready to Fish) Swimbait  is an ultra-realistic, pre-rigged fishing lure designed for catching big fish,...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

This wooden 7.5″ Pencil Popper has an intersting story. Again an avid Cape Cod Canal fisherman that I met selling my Little Neck popper at a Vintag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

We let nature do the designing on our new Peanut Bunker Jig. These tiny jigs are perfect imitators of a baby bunker. It's flat-sided body shape off...

Inshore. Offshore. The Bomber Saltwater Heavy Duty Long A takes a pounding and keeps on doing the tight, wounded wiggle that made it famous. No kin...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for t...

The  Berkley PowerBait Gilly  is a highly effective soft-body swimbait designed specifically for targeting bass in both fresh and saltwater envir...

The  Hogy Charter Grade Swimming Plug  is a durable, through-wired, deep-diving or shallow-running plug designed for a wide range of saltwater ga...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

5"1.3oz Hogy deep dive swimming plugs are simple in their design and color patterns. Built to the same specs as all of our universal plugs, this de...

The  Savage Gear Twitch Reaper Offshore  is a heavy-duty, sub-surface twitch bait designed specifically for serious saltwater anglers targeting a...

Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smal...