Lures

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

The Speedy Shiner is a highly effective lightweight trolling spoon for all types of game fish, especially trout, landlocked salmon, and kokanee.  I...

the Berkley Swamp Lord Popping Hollow Body Frog  is a popular topwater fishing lure for bass

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord...

SKU: 1121693Model Number: GSSE5-SMD The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib des...

Commonly referred to as the "broken-back" minnow, it produces more action than a solid body lure, which can be key to getting strikes from stubborn...

The Talkin’ Popper XD, for "Xtra Distance", models have been painstakingly modified to deliver much more distance with virtually no tumble as they ...

Striper Gear's Floating Rockets cast further than other topwater lures and are pre-rigged for big fish! The Mustad 3/0 belly hook with a swivel kee...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

4.75" FULLY RIGGED SPOONS 4.75" Spoon Tandem Double 4/O Hooks M3 Double Hook Teaser Rig Biteproof 60lb Leader Total Overall Length 11" Fully Rigge...