Lures

Commonly referred to as the "broken-back" minnow, it produces more action than a solid body lure, which can be key to getting strikes from stubborn...

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

Striper Gear's Floating Rockets cast further than other topwater lures and are pre-rigged for big fish! The Mustad 3/0 belly hook with a swivel kee...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

the Berkley Swamp Lord Popping Hollow Body Frog  is a popular topwater fishing lure for bass

The Talkin’ Popper XD, for "Xtra Distance", models have been painstakingly modified to deliver much more distance with virtually no tumble as they ...

SKU: 1121693Model Number: GSSE5-SMD The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

4.75" FULLY RIGGED SPOONS 4.75" Spoon Tandem Double 4/O Hooks M3 Double Hook Teaser Rig Biteproof 60lb Leader Total Overall Length 11" Fully Rigge...

Fish Snax Lures Rip across the surface for false albacore, bonito or striped bass or jig off the bottom for black sea bass!

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord...

This 5″ Pencil Popper has an interesting story. An advid Cape Cod Canal fisherman that I met and gave him the 5″ Yellow Floating Pencil to try, too...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length 6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

Life-like plastic shad bodies. Great for Striper fishing, or for building your own dredges & teasers. 

True to their name, these chrome platted diamond shaped jigs reflect light making them irresistible to Striped Bass and Bluefish, available in seve...

Tactical Anglers Jr SubDARTER has undergone extensive testing to ensure maximum durability and functionality. Features include large recessed diamo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

This wooden 7.5″ Pencil Popper has an intersting story. Again an avid Cape Cod Canal fisherman that I met selling my Little Neck popper at a Vintag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...