Lures

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

10g (.35 oz)7/8" HookUVGlow

This wooden 7.5″ Pencil Popper has an intersting story. Again an avid Cape Cod Canal fisherman that I met selling my Little Neck popper at a Vintag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

1-1/8" HookUVGlow

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

Locally made. Premium quality freshwater lures for the avid fisherman!

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

The BUFFALO is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...

Length: 5-1/4"Weight: 7/8ozDiving Depth: 10-13ft.Action: Tight Wiggle / Deep Diver The Crystal 3D Minnow Deep Diver Jointed has Yo-zuri's patented ...

BORN TO FISH LURES makes the high quality metal lure known as the Albie stick. Use these for bluefish, stripped bass, black seabass and of course f...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

The C-Wee Poppa from Yellow Star Lures in a great example of simplistic design and impeccable construction. Made in the our in-house wood shop, the...

This series is for those days that the fish stay really deep and don't want to bite anything on the surface. This lure catches those lazy tunas by ...