Lures

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to s...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

2/pk Weight Per Bait: (9" - 1.5oz)  (12" - 3oz) Dacron: 80lb Pre-Rigged Slug-go's have become a hot item for larger fish recently. Untold numbers o...

Joe Baggs Skipper – Topwater Walk-the-Dog Lure Blowups don’t happen by accident — they’re triggered by precision surface action. If your topwater...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even dur...

Description These simple Dog Walkers have been carefully tuned for easy walk-the-dog action with minimal effort. Weighing 1.75oz they are a d...

Features a unique bottle shape that creates an incredible amount of noise and commotion simulating atomizer a predator attacking schooling baitfish.

The Z Step Lure offers precision, long casting capability in a compact lure body.  This lure is 5 1/2" and 1.5 Ounces with the Hooks. The lures int...

Try the Shaddy Daddy with Striper Gears Exclusive Scent Injector Match the hatch with the Shaddy Daddy. These lures are the real deal! Powered by a...

Quantity/Bag:  8 Weight Per Bait: 3/8oz The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slend...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothin...

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic ...

The Thomas COLORADO minnow, a wobbler type spoon, is a baitfish imitator second to none!  Its jewelry quality two-tone coloration and engraved half...

Quantity/Bag:  5 Weight Per Bait: 1/2oz The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slend...

Joe Baggs Skipper – Topwater Walk-the-Dog Lure Blowups don’t happen by accident — they’re triggered by precision surface action. If your topwater c...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth’s and speeds. This highly ...

Yo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper.  An inshore, back bay...

SAVAGE GEAR The DS crawler is a straight tail worm designed to be fished in a variety of ways. While its floating salt infused formulation makes it...