Lures

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

This new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which m...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

Features a compact profile and thicker body with a natural swimming action and scale-like hammered finish, produces an irresistible flash fish can'...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to s...

Description These simple Dog Walkers have been carefully tuned for easy walk-the-dog action with minimal effort. Weighing 1.75oz they are a d...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothin...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even dur...

Joe Baggs Skipper – Topwater Walk-the-Dog Lure Blowups don’t happen by accident — they’re triggered by precision surface action. If your topwater...

2/pk Weight Per Bait: (9" - 1.5oz)  (12" - 3oz) Dacron: 80lb Pre-Rigged Slug-go's have become a hot item for larger fish recently. Untold numbers o...

The Z Step Lure offers precision, long casting capability in a compact lure body.  This lure is 5 1/2" and 1.5 Ounces with the Hooks. The lures int...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

Features a unique bottle shape that creates an incredible amount of noise and commotion simulating atomizer a predator attacking schooling baitfish.

Quantity/Bag:  8 Weight Per Bait: 3/8oz The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slend...

Tsunami Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic ...

The Thomas COLORADO minnow, a wobbler type spoon, is a baitfish imitator second to none!  Its jewelry quality two-tone coloration and engraved half...

Try the Shaddy Daddy with Striper Gears Exclusive Scent Injector Match the hatch with the Shaddy Daddy. These lures are the real deal! Powered by a...

Quantity/Bag:  5 Weight Per Bait: 1/2oz The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slend...

Following in the footsteps of its predecessor, the new 3D Bluegill Version 2 offers improved details and a photoprint finish making it indistinguis...

9 1/2 inch Bait that is effective for almost all inshore and offshore species.