Lures

This lure has unique spinning action, in-line weighted body design, UV finishes, and a pulsating hackle tail that is designed to attract fish.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Fish Snax XL, the Big Brother of the Albie Snax a 7 1/2 inch, 1 ounce bait that has casting distance and legendary action in the water. Great for a...

Metal spoon lure. Ideal when targeting snapper blues.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbr...

X-Walk™ — a top-tier topwater lure crafted to provoke surface-breaking strikes from a range of powerful saltwater predators. Built to master the wa...

One of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a 3-dimensional illusion. Fished fast, slow, deep or sh...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven c...

Stamped from solid brass, buffed then plated with corrosion resistant chrome to a jeweler's standard. Narrow design gives an erratic swimming actio...

NEW FOR 2022 – 3D INSHORE FINGERLING Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Desi...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics,...

Weighing in at 2 ounces the Beach Shaddy Daddys are designed for fishing from the beach or the boat in your favorite harbor or inlet. Perfect if th...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

Vertical jigging for pelagic and bottom dwelling gamefish is extremely effective and popular. The only downfall to knife and butterfly jigs is how ...

Description To make the Hogy Heavy Minnow, we took molds from our most popular sizes of EPOXY Jig™ Lures, wrapped them in HD Holographic f...

The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop &am...