Lures

SKU: 1121693Model Number: GSSE5-SMD The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

This 5″ Pencil Popper has an interesting story. An advid Cape Cod Canal fisherman that I met and gave him the 5″ Yellow Floating Pencil to try, too...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length 6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

Life-like plastic shad bodies. Great for Striper fishing, or for building your own dredges & teasers. 

True to their name, these chrome platted diamond shaped jigs reflect light making them irresistible to Striped Bass and Bluefish, available in seve...

Tactical Anglers Jr SubDARTER has undergone extensive testing to ensure maximum durability and functionality. Features include large recessed diamo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

This wooden 7.5″ Pencil Popper has an intersting story. Again an avid Cape Cod Canal fisherman that I met selling my Little Neck popper at a Vintag...

The Epoxy Jig is your precision casting tool for pressured, finicky, or micro-feeding fish. It lands soft, hovers long, refracts light naturally, a...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines p...

The  Hogy Charter Grade Swimming Plug  is a durable, through-wired, deep-diving or shallow-running plug designed for a wide range of saltwater ga...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

5"1.3oz Hogy deep dive swimming plugs are simple in their design and color patterns. Built to the same specs as all of our universal plugs, this de...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for t...

The Luhr-Jensen Tony Accetta Pet Spoon with Yellow Feather is a classic, highly effective trolling and casting lure celebrated for its distinct "wo...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...