Lures

The BUFFALO is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Length: 5-1/4"Weight: 7/8ozDiving Depth: 10-13ft.Action: Tight Wiggle / Deep Diver The Crystal 3D Minnow Deep Diver Jointed has Yo-zuri's patented ...

HYPERLASTICS PLEASE NOTE: The Unrigged Dartspin Pro Duo Pack is 2 individual lures, packaged together, with no hook, so that you can use your own r...

BORN TO FISH LURES makes the high quality metal lure known as the Albie stick. Use these for bluefish, stripped bass, black seabass and of course f...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

This series is for those days that the fish stay really deep and don't want to bite anything on the surface. This lure catches those lazy tunas by ...

Dartspin™  2 Lures (Unrigged)   A Patrick Sébile design, the Dartspin™ is a very versatile and advanced engineered soft plastic bait. Its bo...

The  Hogy Charter Grade Swimming Plug  is a durable, through-wired, deep-diving or shallow-running plug designed for a wide range of saltwater ga...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Peanut Swim Bait from Yellow Star Lures is a tuned and balanced metal lipped swim bait that offers anglers all the robust qualities of full sca...

The Yellow Star Stick Bait is our take on a classic spook design. We beefed up the front section, added a cut face for added splash, and made sure ...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

The Bomber Saltwater Grade Certified Depth saltwater lure performs its irresistible death dance at a depth of 25-to 30-feet and is built to withsta...

A bait fish imitation. The paddle tail gives a great swimming action and the weighted jig head helps with the casting distance as well as getting d...

The 'Chili' Popper 180 is a top water popping lure designed and rigged to produce large strikes from predatory fish.  It imitates large forage and ...

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a trie...