Lures

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

lead free fresh water lures  

The  Savage Gear Twitch Reaper Offshore  is a heavy-duty, sub-surface twitch bait designed specifically for serious saltwater anglers targeting a...

The Streaker is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased w...

Locally made. Premium quality freshwater lures for the avid fisherman!

Length: 5-1/4"Weight: 7/8ozDiving Depth: 10-13ft.Action: Tight Wiggle / Deep Diver The Crystal 3D Minnow Deep Diver Jointed has Yo-zuri's patented ...

BORN TO FISH LURES makes the high quality metal lure known as the Albie stick. Use these for bluefish, stripped bass, black seabass and of course f...

The  Hogy Lure Company 4" (7.5g) Protail Fly Fishing Lure (Tuna Rigged)  is primarily used for targeting tuna and other large offshore predatory fi...

Another revolutionary Johnson™ innovation, the original Beetle Spin®. Simple and easy to use for any angler, Johnson’s Beetle Spin is the direct an...

The BUFFALO is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to ...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...

The broken back allows the lure to swim like a real fish. Sinking up to 6’ gives a life-like appearance.

The Yellow Star Stick Bait is our take on a classic spook design. We beefed up the front section, added a cut face for added splash, and made sure ...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for...

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger stri...

The STINGNOSE™ realistic shape triggers fish's natural instinct to bite Hook location is ideal as fish commonly attack the head first Rated for fr...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The broken back allows the lure to swim like a real fish.