Lures

Commonly referred to as the "broken-back" minnow, it produces more action than a solid body lure, which can be key to getting strikes from stubborn...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

the Berkley Swamp Lord Popping Hollow Body Frog  is a popular topwater fishing lure for bass

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

4.75" FULLY RIGGED SPOONS 4.75" Spoon Tandem Double 4/O Hooks M3 Double Hook Teaser Rig Biteproof 60lb Leader Total Overall Length 11" Fully Rigge...

Fish Snax Lures Rip across the surface for false albacore, bonito or striped bass or jig off the bottom for black sea bass!

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord...

True to their name, these chrome platted diamond shaped jigs reflect light making them irresistible to Striped Bass and Bluefish, available in seve...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The Epoxy Jig is your precision casting tool for pressured, finicky, or micro-feeding fish. It lands soft, hovers long, refracts light naturally, a...

The  Hogy Charter Grade Swimming Plug  is a durable, through-wired, deep-diving or shallow-running plug designed for a wide range of saltwater ga...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

The 10″ Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game speci...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for t...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The  Berkley PowerBait Gilly  is a highly effective soft-body swimbait designed specifically for targeting bass in both fresh and saltwater envir...