Lures

Precision Casting, Sinking Jerkbait4.3", 3/4 Ounce The Talon 110SJ is a Sinking Jerkbait. This lure offers precision, long casting capability in a ...

These light, flashy jigs are favorites in the Northeast when fished as teasers for fluke from both surf and boat, but their applications stretch fa...

Assist hook cord rated to 200 lbs Split Ring 200lb rated. Hooks/ Length  6 & 8oz 5/0 TUNA GRADE 7.6/8 inch

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bi...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. These Sliders are a dream to cast on ...

Locally made. Premium quality freshwater lures for the avid fisherman!

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

The BUFFALO is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to ...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...

Length: 5-1/4"Weight: 7/8ozDiving Depth: 10-13ft.Action: Tight Wiggle / Deep Diver The Crystal 3D Minnow Deep Diver Jointed has Yo-zuri's patented ...

BORN TO FISH LURES makes the high quality metal lure known as the Albie stick. Use these for bluefish, stripped bass, black seabass and of course f...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

Our lasted addition to the Dog Walker Series, The Floating Slider offers classic Walk The Dog Action in a long-casting Tuna Grade Body. Ideal for...

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger stri...