Lures

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbr...

One of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a 3-dimensional illusion. Fished fast, slow, deep or sh...

Stamped from solid brass, buffed then plated with corrosion resistant chrome to a jeweler's standard. Narrow design gives an erratic swimming actio...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These ...

Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action. Features: a weight tran...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

Features a compact profile and thicker body with a natural swimming action and scale-like hammered finish, produces an irresistible flash fish can'...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to s...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

2/pk Weight Per Bait: (9" - 1.5oz)  (12" - 3oz) Dacron: 80lb Pre-Rigged Slug-go's have become a hot item for larger fish recently. Untold numbers o...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even dur...

Description These simple Dog Walkers have been carefully tuned for easy walk-the-dog action with minimal effort. Weighing 1.75oz they are a d...

The Z Step Lure offers precision, long casting capability in a compact lure body.  This lure is 5 1/2" and 1.5 Ounces with the Hooks. The lures int...

Try the Shaddy Daddy with Striper Gears Exclusive Scent Injector Match the hatch with the Shaddy Daddy. These lures are the real deal! Powered by a...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothin...