Lures

SAVAGE GEAR The DS crawler is a straight tail worm designed to be fished in a variety of ways. While its floating salt infused formulation makes it...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

FAT COW The Fat Minnow is the ultimate Epoxy Resin Jig. This lure is compact, realistic, and packed with detail. Coated with an extra tough and ref...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The Blitz BadAsh Pad Knocker™ designed by veteran professional fisherman Scott Ashmore, is made from soft plastic with a super sharp BKK 8054 3/0 d...

The most advanced bottom & jigging bucktail on the market!! The Bouncing Bucktail™ is not your average bucktail, in the slightest. Use it as it...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Flukies were created for bottom dwelling species like fluke, seabass, seatrout, and small halibut.    Specs: 120+ Strands of silicon (2-3x what oth...

The Z Step Lure offers precision, long casting capability in a compact lure body.  This lure is 5 1/2" and 1.5 Ounces with the Hooks. The lures int...

The “SECRET PLUG” finally has a name!Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 ye...

4.75" FULLY RIGGED SPOONS 4.75" Spoon Tandem Double 4/O Hooks M3 Double Hook Teaser Rig Biteproof 60lb Leader Total Overall Length 11" Fully Rigge...

Fish Snax Lures Rip across the surface for false albacore, bonito or striped bass or jig off the bottom for black sea bass!

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...