Freshwater Lures

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger stri...

Make wacky worm rigging easier with the Lazer Sharp Wacky Worm Fishing Tool. Adding an O-ring helps to prevent the hook tearing up baits due to sna...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

A freshwater weapon for fly fishermen tied by local Fly Catcher Flies.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Another revolutionary Johnson innovation, the original Beetle Spin. Simple and easy to use for any angler, Johnson's Beetle Spin is the direct ance...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

A super versatile long casting lure. Great action on the drop and on retrieve – the lure vibrates and flashes at the same time provoking fish to...

BOOYAH Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fi...

Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT cre...

MEPPS The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, nort...

Southern Lure Scum Frog Popper - Designed to make more noise than the original SCUMFROG®. It is perfect for when bass are sluggish. The completely ...

Southern Lure Scum Frog - A smaller version of the original SCUM FROG®, but Jr. comes with adjustable trailer hook. Adjust it to ride high, out of ...

When we designed the shape of the original Trophy Series our single focus was to create Topwater Froggin' perfection. At Scum Frog, we do nothing b...

The shad dart has been around for ages. It can be fished for freshwater as well as saltwater species. Check out this article from On The Water tout...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Thomas Little Tiger Spoons are little wiggler type spoons that are great baitfish imitators. These lures feature jewelry quality two-tone coloratio...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...