Freshwater Lures

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Make wacky worm rigging easier with the Lazer Sharp Wacky Worm Fishing Tool. Adding an O-ring helps to prevent the hook tearing up baits due to sna...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the glob...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

BOOYAH Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fi...

Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT cre...

MEPPS The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, nort...

A Patrick Sébile design, the Dartspin™ Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a ...

HYPERLASTICS PLEASE NOTE: The Unrigged Dartspin Pro Duo Pack is 2 individual lures, packaged together, with no hook, so that you can use your own r...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

The Original 4/0 Giggy Head with post keeper is where it all started.  An awesome choice for shakey head fishing.  Snag resistant design and great ...

The Gambler 7" Ribbon Tail has an excellent swimming action. The body contains our famous chevron design and the tail is wide at the start to preve...

The Burner Craw is another versatile craw bait from Gambler Lures. This bait has been designed to be compact to go through the thickest of mats and...

Southern Lure Scum Frog Popper - Designed to make more noise than the original SCUMFROG®. It is perfect for when bass are sluggish. The completely ...

Southern Lure Scum Frog - A smaller version of the original SCUM FROG®, but Jr. comes with adjustable trailer hook. Adjust it to ride high, out of ...

When we designed the shape of the original Trophy Series our single focus was to create Topwater Froggin' perfection. At Scum Frog, we do nothing b...

The shad dart has been around for ages. It can be fished for freshwater as well as saltwater species. Check out this article from On The Water tout...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Thomas Little Tiger Spoons are little wiggler type spoons that are great baitfish imitators. These lures feature jewelry quality two-tone coloratio...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

A freshwater weapon for fly fishermen tied by local Fly Catcher Flies.