Freshwater Lures

Introducing the Blitz Lures Buzz Phrog, a game-changing fishing lure that combines the best features of a buzzbait and a frog to create an irresist...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

The legendary Arbogast Hula Popper 2 1/4" is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 y...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Metal Spoons perfect for trout fishing. 1-1/2" 1/12oz

Metal Spoons perfect for trout fishing. 2" 1/10oz

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Screw Giggy Head is our same great product with the post replaced by a screw.  For those of you that are skipping docks or have trouble with th...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

Locally made. Premium quality freshwater lures for the avid fisherman!

Replacement O-rings (25 pack) for the Wacky Worm rigging tool. Get more casts out of those soft plastics with the wacky worm rigging O-rings!

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger stri...

Dartspin™  2 Lures (Unrigged)   A Patrick Sébile design, the Dartspin™ is a very versatile and advanced engineered soft plastic bait. Its bo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...