Freshwater Lures

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-b...

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the ...

The Thomas ROUGH RIDER minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration combined with an embossed half-scale patte...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

Non-Lead Split Shot weights. 4 different sizes. 50 pieces.

Similar to the popular HD Trout, this smaller version is designed for use in smaller applications, such as creeks and shallow fishing areas. This c...

SAVAGE GEAR The DS crawler is a straight tail worm designed to be fished in a variety of ways. While its floating salt infused formulation makes it...

BLUE FOX LURES Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of a...

You can now fish near structures such as logs, rocks, and stick-ups like never before, thanks to this snag-less spinnerbait design! Specifically cr...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The Blitz BadAsh Pad Knocker™ designed by veteran professional fisherman Scott Ashmore, is made from soft plastic with a super sharp BKK 8054 3/0 d...

Introducing the Blitz Lures Buzz Phrog, a game-changing fishing lure that combines the best features of a buzzbait and a frog to create an irresist...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Metal Spoons perfect for trout fishing. 1-1/2" 1/12oz