Freshwater Lures

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

Introducing the Blitz Lures Buzz Phrog, a game-changing fishing lure that combines the best features of a buzzbait and a frog to create an irresist...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord...

The legendary Arbogast Hula Popper 2 1/4" is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 y...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

For over 70 years the Goldfish has been catching virtually all freshwater fish. That's why Field and Stream named it one of the 50 Greatest all tim...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the righ...

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming actio...

Locally made. Premium quality freshwater lures for the avid fisherman!

Another revolutionary Johnson™ innovation, the original Beetle Spin®. Simple and easy to use for any angler, Johnson’s Beetle Spin is the direct an...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger stri...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

A freshwater weapon for fly fishermen tied by local Fly Catcher Flies.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

A Patrick Sébile design, the Curlyminn™ is a perfect balance between a minnow embodiment and a curly tail, getting the best of both shapes - and ev...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

BOOYAH Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fi...

MEPPS The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, nort...