Freshwater Lures

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-b...

We’ve taken the classic, time-tested 5” profile and molded from our 10X Tough ElaZtech® superplastic—impregnated with a heavy dose of salt for the ...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

Similar to the popular HD Trout, this smaller version is designed for use in smaller applications, such as creeks and shallow fishing areas. This c...

The Thomas COLORADO minnow, a wobbler type spoon, is a baitfish imitator second to none!  Its jewelry quality two-tone coloration and engraved half...

SAVAGE GEAR The DS crawler is a straight tail worm designed to be fished in a variety of ways. While its floating salt infused formulation makes it...

Designed for open water and ideal for ice fishing in the winter, this 3-inch swim jig excels in a variety of fishing situations. Its narrow profile...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but th...

You can now fish near structures such as logs, rocks, and stick-ups like never before, thanks to this snag-less spinnerbait design! Specifically cr...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Blitz BadAsh Pad Knocker™ designed by veteran professional fisherman Scott Ashmore, is made from soft plastic with a super sharp BKK 8054 3/0 d...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

The most heavy duty jig in our swim jig lineup is now available. The GOAT (Greatest of All Time) Swim Jig comes in 5/16oz and 1/2oz. All jigs are b...