Products

Knit Wool for Warmth Synthetic Leather Palm Wool, a natural insulator, is an exceptional performer in any cool or cold-weather environment. The c...

This lure has unique spinning action, in-line weighted body design, UV finishes, and a pulsating hackle tail that is designed to attract fish.

Injects air in small crawlers to enhance size and buoyancy Keeps worms off bottom and in front of fish Enhances worms for optimal rigging

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothin...

Designed to be cast or trolled. Built to withstand saltwater fisheries with Perma steel 3x hooks, internal holographic foil, hand-tuned and tank-te...

X-Walk™ — a top-tier topwater lure crafted to provoke surface-breaking strikes from a range of powerful saltwater predators. Built to master the wa...

BERKLEY Make your own leaders with the corrosion resistant carbon steel jaws and ergonomic co-molded handle sleeve crimping pliers. Carbon Steel J...

ROBERTS LURES All Needle Nose lures are rigged with #302 stainless steel wire. All Needle Nose lures have VMC treble hooks at the tail and belly.

The Yellow Star Stick Bait is our take on a classic spook design. We beefed up the front section, added a cut face for added splash, and made sure ...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-7/8 ounces and with its deep body, this lure...